2013年上半年各大品牌销售战况一览，有时间就更新，没时间不更新，今天太闲

摩托与摩托

先说KTM


KTM reported sales of 52,054 motorcycles over the first six months of 2013, a 26.3% increase from the 41,202 motorcycles sold in the same period of 2012.
Streetbike sales were particularly strong, with KTM selling 27,752 motorcycles, a 28.4% improvement form 21,610 motorcycles. KTM credits the increase to strong sales for the 125 Duke and 200 Duke produced with Indian partner Bajaj which accounted for 3,392 motorcycles. The new 1190 Adventure was another strong performer, with 5,857 units sold in the first half.
Also performing strong were KTM’s youth dirtbikes. KTM sold 3,841 of these small-displacement models, more than double the 1,885 motorcycles sold in the first half of 2013. Larger off-road motorcycle sales declined over the first half however, with KTM selling 20,461 motorcycles compared to 19,374 units in the same period last year.
North America accounted for sales of 7,616 KTM vehicles (including ATVs), a drop of 919 vehicles from last year.
KTM reported

摩托与摩托

2013上半年共销售出52，054台摩托，相比2012年同期的销量的41202台，销量增长了26.3%
其他的大家看数据吧，也大概都能看懂，就不一个字一个字的码了
貌似低排量的车KTM不是产自奥地利了，由阿三的Bajaj代工
KTM的上半年总销售额为28.6亿元，盈利75330000元，算错吗，这么少！

摩托与摩托

Kawasaki reported net sales of 67.4 billion yen (US$686.5 million) from its Motorcycle and Engine division for the first quarter ended June 30, 2013. That represents a 26.2% increase from the net sales of 53.4 billion yen reported in the same period of 2012.
According to Kawasaki’s first quarter report, the Motorcycle and Engine division (which includes Jet Skis, ATVs and UTVs) saw sales of 127,000 units over the quarter, up from 115,000 units in the same period last year. The 2013 Ninja 300 and Ninja 250 models were particularly popular, with Kawasaki calling its littlest Ninja a worldwide success including in emerging markets.
Kawasaki attributes much of the increase to rising sales in the U.S. and emerging markets such as Thailand and Indonesia. North American sales remained close to last year’s first quarter results at around the 20,000 unit mark but net sales revenue from the market rose 33.0% to 17.3 billion yen from 13.0 billion yen.
The Motorcycle and Engine division reported a net profit of 2.4 billion yen (US$24.5 million) over the quarter, an improvement from the net loss of 0.3 billion yen reported in the first quarter last year.
Overall, Kawasaki Heavy Industries reported a net profit of 4.5 billion yen, a drop from the profit of 6.0 billion yen last year.
Looking ahead, Kawasaki forecasts a net income of 34.0 billion yen for the 2013-2014 fiscal year.  Kawasaki expects an operating income of 10.0 billion yen from its Motorcycle and Engine division with net sales of 290.0 billion yen. Kawasaki forecasts sales of 620,000 units over the fiscal year, a 14.0% improvement from the 544,000 units sold last year.
[Source: Kawasaki]

摩托与摩托

川崎2013第一季度截止到6月30日销售总额共计42亿人民币，比去年同期增长26.2%。（该项数据包括他们的摩托艇，ATV等沙滩越野车）。年初推出的NINJA300和250在全球范围大获成功，销量很好，尤以东南亚等一些新兴销售市场卖的火爆。上半年实现净利润2.8亿元
同时川崎还对2013~14财年的整体营收做出预测，具体数字就不翻了，数学一般，费脑子

摩托与摩托

Yamaha bounced back from a poor first quarter with sales of 1.530 million motorcycles over the second quarter ended June 30, 2013. The results represent a 1.5% increase from the 1.507 million motorcycles sold in the same quarter last year. Still, Yamaha’s first half motorcycle sales total of 3.0 million units remains behind last year’s tally of 3.1 million units because of the weak first quarter sales.
Second quarter sales were down in Asia, with Yamaha selling 928,000 motorcycles compared to 959,000 units sold over the same period last year. Sales were also down in Europe where the economy continues to struggle. The decreases were offset by increased sales in India, Japan, North America and other markets.
North American consumers purchased 20,000 Yamaha motorcycles in the second quarter, compared to 18,000 units in the same quarter last year. For the first six months, however, Yamaha’s North American sales remain at around the same level as last year at 38,000 units. Second quarter sales were buoyed by retail promotions and the introduction of new products such as the Star Bolt.
But the sales volumes only tell part of the story. First half sales revenue were down in Europe as well as Japan, but otherwise up in North America and Asia. Despite selling 107,000 fewer motorcycles in Asia in the first quarter, Yamaha reported a 15.7% increase in sales revenue at 312.0 million yen.
Overall, Yamaha motorcycle sales generated 466.9 billion yen (US$4.77 billion) in revenue over the first half, a 12.6% increase from revenues of 414.7 billion yen reported last year’s first half report. Operating income from motorcycle sales were down however, to 3.6 billion yen from 4.5 billion yen last year.
Yamaha reported a net profit of 20.5 billion yen (US$209.6 million) for the first six months of 2013, an improvement from the profit of 14.5 billion yen reported in the first half of 2012.
Looking ahead, Yamaha expects to finish the year with sales of 6.40 million motorcycles. This would be an improvement from the 6.09 million units sold in 2012 but still behind the sales of 6.95 million motorcycles in 2011.
[Source: Yamaha]

修理地球

哎.....看看人家摩托？别说其它了

摩托与摩托

马大哈的真长，前面的废话不说了，给我自己都绕进去了
总的来说，马大哈2013上半年实现销售总额292亿元，比去年同期增长12.6%，利润达到12.8亿元，马大哈销量真好，但利润没川崎的大？什么原因？

摩托与摩托

Ducati sold 26,007 motorcycles over the first six months of 2013, a 4.8% decrease from the 27,316 units sold over the same period in 2012. Last year’s numbers however were on the books for Ducati’s previous ownership and the latest figures represent the first report for the period under Audi ownership.
According to Audi’s second quarter report, Ducati’s sales decrease actually fared better than the worldwide demand for 500cc and larger motorcycles which contracted by 6.9% over the first six months of the year. Like most of the industry, Ducati sales fell in Italy, France and Spain, though the Italian brand did gain some ground in Asia.
Broken down by motorcycle segments, naked and standard models like the Diavel, Monster and Streetfighter represented more than half of all Ducati motorcycle sales at 13,051 units. The Hypermotard, Hyperstrada and Multistrada lines combined for sales of 8,012 units. Sales of sportbikes such as the 1199 Panigale and the 848EVO totaled 4,944 units.
Motorcycle sales, as well as sales from Ducati branded parts, accessories and merchandise generated

speedwuliu

{:soso_e179:}

摩托与摩托

DUCATI上半年共卖出26007台摩托，这数量真少啊，但是总额很高，可见价格，精品。与去年同期比不增反降，降低了4.8%。
与旗下的另一奢侈品牌相比，DUCATI还算好的，兰博基尼的销售总额14.3亿人民币，DUCATI为30.8亿人民币，这个数字只占奥迪集团半年销售金额的1.5%（奥迪半年为252亿英镑，换算成人民币要两千多亿，艹!).奥迪集团半年的净利润为215亿人民币，DUCATI半年净利润为4.64亿

摩托与摩托

BMW reported a record second quarter with sales of 40,209 motorcycles for the three months ended June 30, 2013. The quarter saw a year-on-year increase of 15.5% from sales of 34,816 motorcycles reported in 2012. For the year to date, BMW has sold 64,941 motorcycles, also a record for first half sales in the company’s 90 years in the motorcycle business (those numbers however do include 1,110 Husqvarna motorcycles sold in the first quarter before the brand was acquired by Pierer Industries.)
The record half comes in the face of a worldwide decline of 7.1% for motorcycles 500cc and larger over the first six months. In that time, BMW saw sales decline in Spain (-2.8%) and Italy (-6.0%) – two markets struggling with an economic downturn – while sales rose in Germany (+2.9%), Great Britain (+4.3%) and France (+0.2%).
U.S. sales rose by 16.1% to 8,101 units from 6,977 units, again making America the second largest market for BMW motorcycles. BMW also reported sales increases in Brazil (+8.3%) and a dramatic increase of 35.6% in Japan.
BMW credits the increased sales to the introduction of the F800GS Adventure, the continuing popularity of its updated R1200GS and the 90th anniversary editions of the previous-generation R1200GS adventure bike, R1200R roadster and R1200RT sport-tourer.
The record sales figures translated to

摩托与摩托

宝驴第二季度的销量创下纪录达到了40209台，相比去年同期增长了15.5%，去年为34816台。截止上半年发稿，宝驴共卖出64941台摩托，同时是该摩托品牌创立以来的半年最佳战绩！（注意，其中包含了1110台胡斯挖那越野摩托，目前胡斯挖那已经被皮尔收购，皮尔是KTM老板吗？印象中是，那么就应该属于KTM集团了）
半年销售总额为38.4亿人民币，实现利润13.92亿英镑，这处明显的文章错误，利润比总额还高，文章的最后BILLION猜测是MILLION，那么换算过来的利润应该是8517万人民币。具体是多少懒得去求证了，有兴趣的朋友自己搜下去

摩托与摩托

Suzuki reported an 18.5% increase in net sales from its motorcycle business in its first quarter ended June 30, 2013. Suzuki reports sales of 70.5 billion yen (US$710.1 million) from its motorcycle business, an increase from 59.5 billion yen reported in the same quarter last year.
Unfortunately, despite increasing revenue, Suzuki’s motorcycle operations still remains in the red, operating at a loss of 2.7 billion yen (US$27.2 million) compared to a loss of 3.5 billion yen in the first quarter last year. In other words, an 11.0 billion yen increase in sales translated to just an 800 million yen improvement on the bottom line. Suzuki blamed much of the loss on difficulty maximizing profits in Asia.
Suzuki reported sales of 514,000 motorcycles over its first quarter, a 10.2% decrease from the 572,000 sold in the same period last year. North American consumers accounted for sales of 14,000 motorcycles and scooters, a slight year-over-year drop from 15,000. Sales in Japan also saw a decrease to 18,000 from 19,000 units. The Asian market was even more disappointing, with Suzuki reporting a 10.4% decline in sales to 496,000 from 553,000.
The lone good news is a slight improvement in sales in Europe. Suzuki sold 18,000 motorcycles and scooters in Europe, up 1.4% last year despite a weak economy.
Overall, Suzuki Motor Corporation reported a net income of 27.0 billion yen (US$272.1 million yen) compared to 24.5 billion yen reported the same period last year. Most of the gain is credited to a record first quarter operating income of 44.8 billion yen from Suzuki’s automobile business. This record figure came despite Suzuki’s departure from the North American automobile industry.
Looking forward, Suzuki forecasts sales of 2.351 million motorcycles by the end of its fiscal year, an improvement from 2.333 million sold the previous period. The forecast includes sales of 56,000 units in North America, which would be a bold improvement of 26.2% from the 44,000 units sold last year.
[Source: Suzuki]

摩托与摩托

陵墓宣布上半年同期增长销售额18.5%，总额为43.45亿人民币。
陵墓今年的上半年共销售摩托514.000台，同比降低了10.2%，去年同期为572.000台。北美和日本还有亚洲其他区域均比去年下降了10%。仅有欧洲销量见涨，不过也只增长了1.4%比去年。
实现销售利润16.64亿人民币。

风火海

顶起~！！！！专业贴